Trademark and Brand Usage Policy

Version 3.0.0

Effective January 1st, 2026

1. About this Policy

1.1 This Trademark and Brand Usage Policy (this “Policy”) sets out the conditions on which you may use the word marks, logos and design marks of Scribo Limited (“Scribo”, “we”, “our” or “us”) and its Affiliates (together, the “Scribo Marks”).

1.2 This Policy is incorporated into, forms part of, and is subject to our Terms of Service. Capitalised terms used but not defined in this Policy have the meaning given in the Terms of Service.

1.3 This Policy applies to everyone who uses a Scribo Mark: customers, partners, resellers, providers of third-party services which interact with our products, journalists and commentators, and the public. You do not need to be a customer of Scribo for this Policy to apply to your use of the Scribo Marks.

1.4 This Policy applies to everyone who uses a Scribo Mark: customers, partners, resellers, providers of third-party services which interact with our products, journalists and commentators, and the public. You do not need to be a customer of Scribo for this Policy to apply to your use of the Scribo Marks.

1.5 If you wish to use a Scribo Mark in a way that this Policy does not expressly permit, or which is not otherwise permitted by law, please contact us at the address in Section 14 and we will consider your request.

1.6 However your use is authorised, all goodwill arising from your use of the Scribo Marks accrues solely to Scribo and its Affiliates.

2. Why we have this Policy

2.1 This Policy attempts to balance two things. We want the Scribo Marks to remain reliable indicators of the quality customers expect from our official products and services, and we protect our trademark rights so that they continue to be. At the same time, we want our partners, those who build services which interact with or supplement our products, and the public to be free to use the Scribo Marks in ways which are reasonable and unlikely to cause confusion, and to have guidance on the uses we regard as acceptable.

2.2 Any use you make of the Scribo Marks must not confuse anyone, and must not be false or misleading. In particular, you must not use a Scribo Mark in a way which falsely suggests that Scribo endorses, sponsors or is affiliated with you when it does not. Except where the law permits, you must not use a Scribo Mark in a way which diminishes, harms or damages the reputation of Scribo or the goodwill in the Scribo Marks.

3. What the Scribo Marks are

3.1 A trademark is any word, name, symbol or device, or any combination of them, used to identify and distinguish a person’s goods or services from those of others, and to indicate their source. A service mark is a trademark which applies to services rather than goods; in this Policy, “trademark” includes service marks.

3.2 The Scribo Marks are all trademarks owned or used by Scribo and its Affiliates. Registration is not necessary for ownership, not all of the Scribo Marks are registered, and this Policy applies to registered and unregistered Scribo Marks alike.

3.3 The following mark is registered in Hong Kong:

Mark: Scribo, in stylised form, in blue
Trade Mark No.: 305634441
Registered owner: Scribo Limited
Date of registration: 25 May 2021

The registration claims the colour blue as an element of the mark. The specifications are, in summary: computer systems for use in a clinic management system supported with continuously updated drug information protocol for assisting treatment decision-making (Class 9); business management services relating to data-driven management of operations for local medical clinics provided via a smart integrable platform (Class 35); and designing, developing and providing a clinic management system, as platform as a service, with clinically relevant designs and functions derived from healthcare professional knowledge and frontline experience (Class 42).

3.4 We have applied to register further marks in Hong Kong. Those applications include specifications covering pharmacy management software and services, and the word Scribo as a plain word mark. The marks the subject of those applications are not yet registered. Until each is registered, it is treated as an unregistered mark under Section 3.6, and this Policy will be updated as registrations are granted.

3.5 We do not reproduce our marks in this Policy. If we have given you permission to use a Scribo Mark, or if you wish to ask for permission, please contact us at the address in Section 14 and we will supply the current artwork in the form in which it must be used. Section 5 governs how it may then be used.

3.6 The following are used by Scribo as trademarks but are unregistered: Scribo Clinic, Scribo Pharmacy, and the names of any Module or Add-On released from time to time. This Policy applies to them.
Section 17.1 of the Terms of Service describes these as trademarks of Scribo, which is accurate: a mark need not be registered to be a trademark. They should nonetheless be considered for registration alongside the applications discussed at Section 3.4, since an unregistered mark is enforceable in Hong Kong only through the law of passing off.

4. General requirements for use of the Scribo Marks

The following apply to every use of a Scribo Mark.

4.1 Use a Scribo Mark in its full, exact and current form. Do not abbreviate it, and do not combine it with other words.

4.2 Trademarks are adjectives. A Scribo Mark should always be followed by the generic term it describes, such as “software”, “system”, “service” or “product”. Do not use a Scribo Mark as a noun or a verb.

4.3 The first or most prominent mention of a Scribo Mark should carry the “™” symbol, or the “®” symbol if the mark in question is registered. If you are unsure, “™” is safe. That first or most prominent mention should also be distinguished from the surrounding text by capitalisation, italics, bold or underlining.

4.4 Do not use ® on an unregistered mark. The “®” symbol may be used only for a mark which is in fact registered in the jurisdiction concerned. Representing a mark as registered when it is not is a misrepresentation, and in Hong Kong, as in many jurisdictions, may carry criminal liability. If you are unsure whether a particular Scribo Mark is registered, use “™”.

5. Logos and design marks

5.1 Logos, design marks and stylised text marks of Scribo may not be used without our prior written permission.

5.2 If we have given you permission, you must use the mark in the form we make available. You must not alter its colour, typeface, proportions or any other aspect of it. The colour blue is a registered element of our mark, and altering it does not merely depart from our brand: it departs from the mark as registered.

5.3 You must set the logo or design mark apart from other content, and must not place it so close to other content that it cannot be distinguished from it.

5.4 You must not make our logo or design mark the most prominent design element on any page or item on which it appears. Your own brand must be more prominent, for example in a larger typeface and higher on the page.

6. Trade names, domain names and account names

6.1 Unless we permit it in writing, you must not use a Scribo Mark in, or as part of, any trade name, trademark, domain name, social media handle or other account name.

6.2 For example, a business name or trademark “Scribo Help Desk”, a handle “@ScriboHelpDesk”, a domain “ScriboHelpDesk.com”, or a group named “Scribo Help Desk” are not permitted, because people encountering them are likely to assume they are official Scribo services or accounts.

7. Services relating to Scribo products

7.1 If you offer goods or services relating to ours — for example support or training for users of the Scribo® software — you may use our word marks, but not our logos, design marks or stylised text marks unless we have authorised that in writing, in truthfully describing and advertising what you offer, provided that you:

(a) comply with this Policy and with any other permission we have granted you; and

(b) avoid any use which might cause confusion as to whether what you offer is an official Scribo offering, whether Scribo has sponsored or endorsed it, or whether Scribo is affiliated with you or your organisation.

7.2 You may, for example, describe your services truthfully as “Training for users of Scribo®” or “Unofficial support services for Scribo® software”. The same services described as “Scribo software training” or “Scribo support services” would not comply with this Policy, because those formulations are likely to cause confusion as to whether Scribo or you is providing them.

7.3 Confusion is less likely where your own brand, or a description of what you offer, appears before the Scribo Mark and more prominently than it. Words such as “unofficial” or “independent” are a good way of signalling that what you offer is not ours. Where you are in doubt, give more explanation rather than less.

8. Use by customers

8.1 If you are a customer of Scribo, you may state truthfully that your practice uses the Scribo® software, and may say so on your website, in your premises and in your materials, without seeking our permission.

8.2 You must not do so in a way which suggests that Scribo endorses your practice, recommends it, or is responsible for the services you provide to your patients or customers.

8.3 You may not use our logos or design marks for this purpose unless we have given you written permission or have supplied you with a badge or similar asset for the purpose, in which case Section 5 applies to it.

9. Use by partners

9.1 If you are a Partner within the meaning of Section 18 of the Terms of Service, or participate in a Scribo partner programme, your use of the Scribo Marks is governed by this Policy and by any additional terms in your partner agreement. Where the two differ, the partner agreement prevails.

9.2 Unless your partner agreement says otherwise, you may describe yourself truthfully as offering a service which integrates with, or is available through, the Scribo® software. You may not describe yourself as a partner of Scribo, as certified, approved, accredited or endorsed by Scribo, or by any similar designation, unless we have agreed in writing that you may.

9.3 We do not issue a partner badge, logo or similar device. A partner may not display any Scribo logo or design mark unless we have given written permission under Section 5, and may not represent that any badge, certification or accreditation has been conferred.

10. Referential use

10.1 Nothing in this Policy prevents you from using a Scribo Mark where the law permits it without our consent, including in news reporting, commentary, comparative advertising which complies with applicable law, and other fair use.

10.2 Where you make such a use, Sections 4.1 to 4.5 still represent our preference as to form, and following them reduces the risk of confusion.

11. What this Policy does not give you

11.1 This Policy does not grant you any licence, right or interest in the Scribo Marks beyond what it expressly permits. It does not grant any right in Our Technology, and no right is granted by implication or estoppel.

11.2 Any permission we grant, whether under this Policy or separately, may be withdrawn by us at any time on written notice. On withdrawal you must cease the use concerned within a reasonable period, and must remove the mark from materials still within your control.

11.3 We may require you to modify or cease a use which does not comply with this Policy.

12. Reporting misuse

12.1 Please report any misuse of the Scribo Marks to the address in Section 14, with as much information as you can about the use you believe to be infringing. We will investigate and, where warranted, take appropriate action.

13. 13. Changes to this Policy

13.1 We may amend this Policy. We will publish the amended version with its version number and effective date, and where an amendment is material we will give at least thirty (30) days’ notice, consistently with Section 27 of the Terms of Service.

14. Your rights

14.1 You may ask us whether we hold Personal Data about you, and ask for a copy of it.

14.2 You may ask us to correct Personal Data about you which is inaccurate or incomplete.

14.3 You may ask us to delete Personal Data about you. We will do so unless we are required to retain it by law, unless it is necessary for the establishment, exercise or defence of legal claims, or unless deleting it would prevent us from providing services which you continue to receive. Where we are unable to delete it, we will tell you why.

14.4 You may ask us to provide Personal Data which you have given to us, or to transmit it to another person you nominate, in a structured, commonly used and machine-readable format.

14.5 You may ask us to stop using, or to restrict our use of, Personal Data about you where we have no continuing right to use it, or where it is inaccurate or unlawfully held.

14.6 You may object at any time to the use of your Personal Data for direct marketing, and we will stop without charge and without asking your reasons. Section 8.3 explains how.

14.7 Where we rely on your consent, you may withdraw it at any time. Withdrawal does not affect anything done before we receive it.

14.8 Requests should be made in writing to the contact in Section 24. We may ask you to provide proof of identity and, where a request is made on your behalf, proof of authorisation. We will respond within thirty (30) calendar days. We may charge a fee for complying with a data access request, which will not be excessive.

14.9 Exercising the rights in Sections 14.3, 14.5 and 14.7 may limit the functionality available to you and, in some cases, may mean that we are no longer able to provide the Scribo Services to you. We will tell you if that is so when you make your request.

14.10 If your request concerns a record held by a clinic or pharmacy in our software, we will not be able to deal with it, and Section 19 explains what to do instead.